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Kurambidzwa kwe "fruit flavour" e-fodya ndiyo muromo weiyo iceberg yekumisikidza pamutemo uye kumisa indasitiri.

Kwenguva yakareba, kuravira kwave kuri mugodhi wegoridhe wefodya yemagetsi.Mugove wemusika wezvigadzirwa zvekunhuhwirira ungangoita 90%.Parizvino, pane 16000 mhando dzemagetsi efodya zvigadzirwa pamusika, zvinosanganisira muchero flavour, candy flavour, akasiyana dessert flavour, nezvimwe.

Nhasi, e-fodya yekuChina ichaoneka zviri pamutemo kunguva yekunaka.Hutongi hwefodya yehurumende hwakapa chiyero chenyika chefodya yemagetsi uye matanho ekutonga kwefodya yemagetsi, ayo anoti zvinorambidzwa kutengesa fodya yemagetsi ine flavoured kunze kwekunakirwa kwefodya nefodya yemagetsi inogona kuwedzera aerosols vega.

Kunyange hazvo Hurumende yawedzera mwedzi mishanu yekuchinja kwemitemo mitsva iyi, hupenyu hwevanogadzira fodya nemafuta, vanogadzira fodya nevezvitoro huchange huchivhiringa.

1. Kutadza kuravira, brand ichiri kuda kutsvaga mutsauko

2. Mitemo nemitemo inoderera, uye cheni yeindasitiri inoda kuvakwazve

3. Polisiti yekutanga, hutano hukuru kana nzvimbo yakanakisa yefodya yemagetsi

Mutemo mutsva wakaputsa zviroto zvevanhu vasingaverengeki vemagetsi uye vanoputa.E-fodya yekunhuhwirira zvinosanganisira plum inobvisa, rosi mafuta, inonhuhwirira mafuta erenji, mafuta eorenji, inotapira orenji mafuta uye zvimwe zvakajairwa zvinongedzo hazvibvumidzwe kuwedzerwa.

Mushure mekunge e-cigarette yabvisa icing yayo yemashiripiti, kusiyanisa kutsva kuchapedzwa sei, kana vatengi vachabhadhara, uye kana iyo yekutanga maitiro ekushanda ichashanda?Izvi ndizvo zvinonetsa zvevagadziri vari kumusoro, pakati uye pasi pemvura kugadzirwa uye cheni yekutengesa e-fodya.

Nzira yekugadzirira sei kubatanidzwa nemitemo mitsva yenyika?Pachine zvakawanda zvinoda kuitwa nevemabhizimisi.

Kutadza kuravira, brand ichiri kuda kutsvaga mutsauko

Kare, anenge matani matanhatu emuto wewatermelon, muto wemazambiringa uye menthol aiendeswa kufekitari yefodya yemagetsi neoiri muShajing mwedzi wega wega.Mushure mekusanganisa, kusanganisa uye kuyedzwa nemwaka, zvigadzirwa zvakadururwa mumadhiramu epurasitiki egiredhi e5-50kg ndokutakurwa kuenda nemarori.

Aya macondiments anomutsa kuravira kwevatengi, uye zvakare anomutsa musika wekunaka wefodya yemagetsi.Kubva 2017 kusvika 2021, chiyero chekukura kwemusika wepamusha weChina e-fodya indasitiri yaive 37.9%.Inofungidzirwa kuti gore negore kukura kwegore muna 2022 kuchava 76.0%, uye chiyero chemusika chichasvika 25.52 bhiriyoni yuan.

Panguva iyo zvinhu zvese zvaifamba zvakanaka, mirau mitsva yakapihwa nehurumende yakarova zvakanyanya pamusika.Musi waKurume 11, pakapihwa mirairo mitsva, fogcore tekinoroji yakaburitsa shumo yezvemari gore rapfuura: mari yekambani muna 2021 yaive 8.521 bhiriyoni yuan, gore negore kuwedzera kwe123.1%.Zvisinei, ichi chigumisiro chakanaka chakarohwa zvachose mumafungu emitemo mitsva.Pazuva rimwe chetero, mutengo wekugoverana wefogcore tekinoroji wakadonha neinenge 36%, ichirova yakaderera yakaderera mune rondedzero.

Vagadziri vefodya yemagetsi vanoziva kuti kubviswa kwefodya yefodya kunogona kuve kwakapararira uye kunouraya kuindasitiri.

E-fodya, iyo yakambotsvaira musika nepfungwa dze "chigadzirwa chekurega kusvuta", "kusakuvadza hutano", "hunhu hwefashoni" uye "kuravira kwakawanda", vacharasikirwa nemisiyano yavo yepakati nefodya yakajairika mushure mekurasikirwa nemakwikwi ekutanga. "kuravira" uye nzvimbo yekutengesa ye "unhu", uye nzira yekuwedzera yekuvimba nekuravira haichashandi.

Kurambidzwa kwekuravira kunoita kuti chigadzirwa chigadziriswe zvisina basa.Izvi zvinogona kuvonekwa kubva pakatanga kurambidzwa kwefodya e-fodya pamusika weUS.Muna Kubvumbi, 2020, iyo US FDA yakaronga kudzora e-fodya, ichingochengeta flavour yefodya uye mint flavour.Zvinoenderana nedatha yekota yekutanga ye2022, kutengeswa kwefodya mumusika weUS kwakakura pakukura kwe31.7% kwemwedzi mitatu yakateedzana, asi mhando haina kuita zvishoma mukuvandudza chigadzirwa.

Mugwagwa wekuvandudzwa kwechigadzirwa wakave usingafambiki, izvo zvakapotsa zvavhara kusiyanisa kwevagadziri vefodya yemagetsi.Izvi zvinodaro nekuti hapana yakakwirira tekinoroji chipingamupinyi muindasitiri yefodya, uye pfungwa yemakwikwi inoenderana nekuvandudzwa kwekuravira.Kana kuravira kusingachakoshi, vagadziri vefodya vanofanirwa kutsvaga mapoinzi ekutengesa zvakare kuitira kuti vahwine mumakwikwi ari kuwedzera e-cigarette share.

Kutadza kwekunaka kuchaita kuti e-cigarette brand ipinde munguva yakavhiringidzika yekuvandudza.Tevere, ani nani anogona kutungamira mukuziva password yemakwikwi akapatsanurwa anogona kurarama mumutambo uyu wakanangana nemusoro.

Kuburikidza nesainzi uye tekinoroji kana tekinoroji inogonesa kusiyanisa inoiswa pachirongwa.Muna 2017, tekinoroji yeKerui yakatanga kushandirapamwe naJuul labs, rudzi rwefodya yemagetsi, kugovera zvemagetsi zvefodya katuriji kese yekusangana.Sarudzo yemhiri kwemakungwa efodya yemagetsi oligarchs yakapa ruzivo rwunogoneka kumhando dzeChinese.

Kerui tekinoroji inopa yakakwirira-kumhanya otomatiki yekugadzira michina yekudziya isina kutsva fodya.Parizvino, yakabatana neChina fodya pamapurojekiti akawanda, ichipa mazano ekuvandudza ndima yefodya yemagetsi muChina.Yueke akahwina e-fodya yekutanga yakasarudzika uye yehunyanzvi muGuangdong Province, asi yakahwina yekutanga bhizinesi repamusoro-soro mumunda wefodya muBeijing uye yakabatanidzwa muchirongwa chemwenje cheBazi resainzi uye tekinoroji.Xiwu yakagadzira tekinoroji yakasarudzika yenicotine y yakanangana nezvigadzirwa zvefodya.

Tekinoroji yave nzira huru yevagadziri vefodya yemagetsi kugadzira, kusimudzira uye kugadzira misiyano padanho rinotevera.

Mitemo nemirau zvinodzikira, uye cheni yemaindasitiri inoda kuvakwa patsva

Nekusvika kwezuva rekuita kweiyo mitsva mirau, indasitiri yakapinda munguva yakabatikana yekuchinja: michero flavoured e-fodya yakamiswa, musika uri padanho rekubvisa uye kurasa zvinhu, uye vatengi vari kupinda mu stock up mode. nekumhanya kwemazhinji emabhokisi.Iyo yekutanga maindasitiri cheni yakavakwa nefekitori yefodya, mhando uye retail yakatyoka, uye chiyero chitsva chinoda kuvakwa.

Semwoyo wekugadzira, China inoendesa 90% yezvigadzirwa zvemagetsi zvefodya kune vanoputa pasi rese gore rega.Vagadziri vemafuta efodya vari kumusoro kweindasitiri yefodya vanogona kutengesa avhareji yematani gumi nemashanu emafuta efodya pamwedzi.Nekuda kwehuwandu hwemabhizimisi ekumhiri kwemakungwa, mafekitari efodya neoiri ekuChina ave nenguva akadzidza kubva panzvimbo iyo mitemo nemirau zviri kudzikira uye kuendesa masimba echiuto kunzvimbo ine mitemo isina kusimba.

Kunyangwe paine mabhizinesi ekunze ane chikamu chepamusoro, mirau mitsva yeChina e-fodya ichine simba guru kune vagadziri ava.Kutengeswa kwepamwedzi kwekutengesa kwemafuta efodya kwakaderera zvakanyanya kusvika kumatani mashanu, uye huwandu hwebhizimisi hwepamba hwakaderera ne70%.

Neraki, mafekitori emafuta nefodya akawana kuburitswa kwemitemo mitsva muUnited States uye anogona kugadzirisa mitsara yavo yekugadzira nekukurumidza sezvinobvira kuti ive nechokwadi chekupihwa kusingapindike.Nhamba yekutengesa ye cartridge shanduko e-fodya muUnited States yakakwira kubva ku22.8% kusvika 37.1%, uye vazhinji vevatengesi vakabva kuChina, izvo zvinoratidza kuti zvigadzirwa zvekutanga munzvimbo dzepamusoro dzeindasitiri zvine kusimba kwakasimba uye nekukurumidza kugadzirisa, kupa vimbiso yakasimba yekuchinja kwakanaka kwemusika weChina mushure memitemo mitsva.

Vagadziri vemafuta ekusvuta vakamboedza mvura vanoziva kuti "fodya" inonhuhwirira e-fodya inofanira kunge yakaita sei uye kuti inogadzirwa sei.Semuenzaniso, fanhuo Technology Co., Ltd. ine zvinonaka zvinosvika mazana maviri nemakumi mashanu zvinosangana nezvinodiwa neFDA, kusanganisira Yuxi neHuanghelou mafuta efodya, zvinova zvinonaka zvefodya yekuChina.Iyo inotengesa ingangoita 1/5 yemhando dzepasi rose e-fodya.

Mafekitari efodya neoiri anonzwa matombo edzimwe nyika dziri mhiri kwerwizi zvinopa chivimbiso chekutanga chekusimudzira maindasitiri.

Zvichienzaniswa nebasa rinotungamira rekuvandudzwa kwekugadzirwa kwefodya neoiri, kukanganisa kwemitemo mitsva kudivi rechiratidzo kunogona kunzi kushungurudza.

Chekutanga, zvichienzaniswa nezvirimwa zvefodya neoiri zvakavambwa kweanopfuura makore gumi uye zvine kuunganidzwa kwakadzama kweindasitiri, mazhinji emhando dzefodya dzefodya pamusika wazvino dzakavambwa muna 2017.

Vakapinda mumusika panguva yetuyere uye vachiri kuchengetedza maitiro ekutanga-ups, vachivimba netraffic kuwana vatengi uye musika tarisiro yekuwana mari.Iye zvino, nyika yakaratidza zvakajeka mafungiro ekuchenesa kuyerera.Hazvigoneki kuti capital ichave nerupo kumusika sezvazvaive kare.Kurambidzwa kwekutengesa mushure mekucheneswa kunotadzisawo kutora kwevatengi.

Chechipiri, iyo mitsva mirau inobvisa zvachose iyo chitoro modhi.Iyo "e-fodya manejimendi matanho" inotaura kuti mabhizinesi kana vanhu pakupera kwekutengesa vanofanirwa kuve vanokwanisa kuita e-cigarette bhizinesi rekutengesa.Kusvika pari zvino, kuvhurwa pasina Indaneti kwema-e-fodya hakusi kuwedzera kwechisikigo mukugadzirisa mabhii, asi kupona kwakaoma pasi pekutariswa kwemitemo.

Mamiriro ehurumende anoratidza zvakajeka mafungiro ekuchenesa kuyerera, izvo zvisiri nhau dzakanaka kune e-cigarette head brands dzakagamuchira dzinoverengeka dzemari mumakore apfuura.Kurasikirwa kwemari inopisa uye traffic yekunze idanho rinowedzera kubva kuchinangwa chenguva refu che "musika mukuru, bhizinesi hombe uye mhando hombe".Kuderera kwekutengesa kunokonzerwa nekuravira kurambidzwa kuchaitawo kuti kushanda kwavo kwenguva pfupi kuve kwakaoma.

Kune madiki e-cigarette brands, kubuda kwemitemo mitsva zvese mukana uye dambudziko.E-cigarette retail end haibvumidzwe kumisikidza zvitoro zvemhando, zvitoro zvekuunganidza chete zvinogona kuvhurwa, uye kushanda kwakasarudzika kunorambidzwa, kuitira kuti mabhururu madiki asina kukwanisa kuvhura zvitoro zvavo zvepamhepo asati awana mukana wekugara pasi kunze kwenyika.

Zvakadaro, kuomeswa kwekutarisa kunorevawo kuwedzera kwezvinetso.Zvishongo zvidiki zvinogona kutyora kuyerera kwemari yavo uye kubhuroka zvachose mukutenderera uku, uye chikamu chemusika chinogona kuramba chichitarisa mumusoro.

Polisiti yekutanga, hutano hukuru kana nzvimbo yakanakisa yefodya yemagetsi

Kuti tidzokere kumitemo mitsva, tinofanira kutsvaga gwara rekutarisira uye kujekesa chinangwa chekutarisira.

Iyo inorambidzwa kuravira muzviyero zvekutonga kwefodya yemagetsi ndeyekudzikisa kukwezva kwefodya nyowani kune vechidiki uye njodzi yeaerosols isingazivikanwe kumuviri wemunhu.Kutariswa kwakasimba hazvirevi kuti musika uri kuderera.Pane zvinopesana, e-cigarettes inogona chete kunyungudutswa nehupfumi hwemitemo kana ichikwanisa kusimudzira hutano.

Mitemo mitsva inoratidza kuti kutariswa kweindasitiri ye-e-fodya yeChina kwakasimbiswa zvakare, uye indasitiri yakawedzera kusimudzira kusvika pakumisikidzwa.Iyo yepamusoro-yepamusoro dhizaini uye yepasi-yepamusoro mitemo inoratidzira mumwe nemumwe, uye pamwe chete kuronga inokwanisika nzira yekusimudzira ye-e-cigarette iyo yakasangana nekurwadziwa kwenguva pfupi uye kwenguva refu yakatsiga kukura.Kubva muna 2016, vagadziri vemafuta efodya vakati wandei muShenzhen vakatanga uye vakatora chikamu mukugadzirwa kweyekutanga yechina yehunyanzvi chiyero chemagetsi chiutsi chemakemikari zvigadzirwa zvemvura, kumisikidza ma sensory uye physicochemical zviratidzo zvemafuta efodya.Uhwu ndihwo huchenjeri uye kutsunga kwebhizinesi, iro rinoratidza nzira isingadzivisike yekusimudzira kwakamisikidzwa kwee-fodya.

Mushure memitemo mitsva, kupindirana kwakafanana kuchadzika pakati pezvirongwa nemabhizinesi: mabhizinesi anopa maonero ekugadzirisa dhizaini, uye mutemo unogadzira nharaunda inokwikwidza.

Panguva imwecheteyo, iyo indasitiri yakagara ichifembedza iyo isingadzivisike kusangana kwakanaka pakati pe-e-fodya uye hutano hweveruzhinji mune ramangwana.

Muna 2021, iyo yepasi rose e-fodya Indasitiri Summit Forum yakasimbisa kuti hutano physiotherapy zvigadzirwa zvinotora herbal atomization semuenzaniso zvinogona kuve dunhu idzva ree-fodya.Iko kusanganiswa kwe-e-fodya uye hutano hukuru hwave nzira inogoneka yekusimudzira.Kana vatambi vemaindasitiri vakada kudzamisa bhizinesi ravo, vanofanirwa kufambirana neiyi mainstream yebudiriro inoenderera.

Mumakore achangopfuura, e-fodya mhando dzakatangisa herbal atomization zvigadzirwa pasina nicotine.Chimiro chemuti weatomizing yemishonga yakafanana neyefodya yemagetsi.Izvo zvigadzirwa mu cartridge yefodya zvinoshandisa mushonga weChinese herbal, kunyanya kutarisa pfungwa ye "chinyakare Chinese mushonga".

Semuenzaniso, laimi, kambani yefodya yemagetsi iri pasi peboka rewuyeshen, yakatanga chigadzirwa chemishonga yeatomization ine zvigadzirwa zvakaita se pangdahai, iyo inonzi ine mhedzisiro yekunyorovesa huro.Yueke akatangawo chigadzirwa che "vegetation Valley", achiti chinoshandisa zvirimwa zvechinyakare uye hachina chikakananda.

Regulation haigone kuwanikwa mune imwe nhanho, uye haasi ese mabhizinesi anogona nehana kutevedzera mitemo nemirau.Nekudaro, zvakanyanya uye zvakamisikidzwa indasitiri zviyero, zvakanyanya uye zvichifambirana neane hutano gwara rekusimudzira, hazvisi chete mhedzisiro yekutevedzwa kwemitemo, asiwo nzira isingadzivisike yekuenderera mberi kwehunyanzvi uye kuvandudzwa kweindasitiri.

Kurambidzwa kwe "fruit flavour" e-fodya ndiyo muromo weiyo iceberg yekumisikidza pamutemo uye kumisa indasitiri.

Kune makambani ane tekinoroji chaiyo uye simba remhando, iyo mitsva ye-e-fodya mirau yakavhura gungwa idzva rezvingabvira maindasitiri, zvichitungamira anotungamira mabhizinesi kufambira mberi munzira yekuvandudza simba ravo rehunyanzvi uye marongero echigadzirwa.